Social channels that grow and actually sell

A post that works on LinkedIn will die on TikTok. We plan content for the platforms your audience actually uses and make it native to each one: short, punchy video where attention is scarce, carousels that teach something, and longer posts where buyers are ready to read.

Every month starts with a calendar you approve. It ties posts to your launches, offers and the moments that matter in your market, from Black Friday in the US and UK to festive seasons and back-to-school periods in Nigeria and across Africa. Nothing goes live without your sign-off unless you ask us to post freely within agreed guidelines. Your brand voice stays consistent across every channel, guided by a short style guide we agree at the start.

Followers are pleasant. Customers pay the bills. We use paid social to put your best content in front of people who look like your existing buyers, then retarget those who showed interest. Influencer campaigns are chosen on audience fit and measured on sales or sign-ups through tracked links and codes, not on follower counts alone.

Many sales in West Africa and among the diaspora happen in direct messages and on WhatsApp. That is why inbox management is part of the service: quick, friendly replies to questions, with genuine sales enquiries handed straight to your team so none go cold. Paid and organic activity are planned together, so ad budget goes behind posts already proving popular rather than content nobody has tested.

Each month you get a short report showing reach, engagement, enquiries and sales by channel, with what we learned and what we will change. If something is not working, we say so and adjust.

We also keep an eye on reputation. Negative comments and complaints are flagged to you quickly with a suggested reply, and sensitive issues follow an escalation route agreed in advance. Platform rules change often, including disclosure rules for paid partnerships such as the UK Advertising Standards Authority's guidance on influencer marketing, and we keep your campaigns within them. Pages and ad accounts remain in your name throughout, with our access granted by you and removable at any time, so your followers and content stay with you whatever happens.